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Yik Sheng

Product Designer

About

ABOUT

Hi there, I'm Yik Sheng

I am a UX and Product Designer with experience delivering 0-to-1 solutions in both B2B and B2C space.

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I lead design teams, build design systems, scale research practices, establish cross-functional workflows to efficiently ship products that solve real problems.

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Work

WORK

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UI/UX, Product Design

SEPHORA BEAUTY PROFILE

Beauty Profile aims to provide users with suitable product recommendations by mapping their profile with products that addresses their type and concerns.

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UI/UX, Design System

CONTENT MANAGEMENT SYSTEM

Facilitating the integration of a CMS. Accounting for user feedback. Alignment with Design System. Transitioning, optimising and enhancing existing business use cases.

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UI/UX, Product Design

SEPHORA BEAUTY BAE - GEN AI CHATBOT

Virtual Beauty Advisor powered by Generative AI, aiming to create hyper-personalised, expert beauty advice for all our customers.

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UI/UX, Product Design

SKINCREDIBLE BY SEPHORA

Skincredible provides skin consultation service through a questionnaire, followed by a scan using dermatologist-grade skin analysis device. From the result, a skin score and customised skincare regime is generated.

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UI, Design System, Product Design

COMFORTDELGRO ZIG (PART 2/2, DESIGN)

Introducing the new CDG Zig app - with a unified app front, modularised services for easy access and accommodation for future feature integrations. Backed with a brand new Design System.

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UX Research, Workshop, Stakeholder Interview

COMFORTDELGRO ZIG (PART 1/2 RESEARCH)

ComfortDelGro's goal to create a unified digital platform sees the taxi company relaunching its app as CDG Zig. Given the requirements, we set out to do our due diligence in preparation for design.

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UI/UX, Product Design

TRANSPORTATION SAAS FOR BUSINESSES

Providing companies a one-stop solution for their transportation needs. Through the SaaS portal, companies can manage and monitor transportation expenses.

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UI/UX, Product Design

FLEET MANAGEMENT SYSTEM

A vehicle management application that allows companies to keep track of their fleet and helps streamline the process of assigning vehicles.

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UI/UX, Product Design

PERSONALDC

The new age of data privacy is nigh as users are more conscious of the information they share online. How can we strike a balance between business needs and consumer privacy? Introducing PersonalDC.

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UI/UX, Product Design

PLANERARY

Group traveling is and always will be a hassle. Introducing Planerary, a collaborative travel itinerary planning app that helps group travelers efficiently plan their ideal vacation.

Copyright © 2025 Tay Yik Sheng. All Rights Reserved.

+65 9652 2356

yiksheng94@gmail.com

linkedin.com/in/yiksheng/

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