PLANERARY
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INTRO
Planerary is a travel itinerary app that focuses on the collaborative aspect of itinerary planning, assisting group travelers in their decision making process.
INITAL PROBLEM STATEMENT
“Group travelers have difficulty planning trips together as it is hard to coordinate between large groups of people.”
RESEARCH
Interviews with young adults, aged 18 to 25, who are frequent travellers and plan their own travel itinerary.
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Goal : To understand the root cause of why itinerary planning is harder in larger groups and to identify key areas in this process that can be streamlined.
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AFFINITY MAPPING
Based on research findings, initial hypothesis was found to be true.
However, the scope can be further narrowed down to "Inefficient decision making", which was a major pain point for many travelers.
REVIVSED PROBLEM STATEMENT
“Group travelers find it hard to come up with the travel plans as they cannot come to a decision quickly and efficiently.”
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PERSONA
Based on the users interviews, we can group them into 2 types of persona, the carefree Andrew and the meticulous Amy.
FEATURE PRIORITISATION
To suit the need of the personas, an itinerary planning app was proposed.
The app's main focus is to enable group travelers to collectively build their itinerary in real time, as well as to facilitate decision making for the plans they had created - via a "Voting" function.
USER FLOW
There are primarily two user flows - where the Primary User will plan an itinerary and call a vote for it, while the Secondary User will vote based on his/her decision.
WIREFRAME V1 TESTING
The app is simple and straightforward.
Call-to-action button at landing page not obvious.
Navbar icons are vague.
Users are unsure what the the voting function does.
WIREFRAME V2 TESTING
The itinerary screen is too cluttered with the dates and lines.
Users are confused when presented with the edit and “+” button.
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FINAL DESIGN: LITINERARY SCREEN
The hi fi prototype features a day by day itinerary. As travel itineraries tend to be long, having the entirety of the trip on a single page overloads the user with unnecessary information.
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The new design compartmentalises information based on day, allowing easy referencing by users.
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FINAL DESIGN: ADD ITINERARY
Initial design requires user to go from "Viewing Mode" to "Editing Mode" in order to make changes to their itinerary.
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The redundant steps were removed in the hi fi design, featuring an "Add Plan" button instead.
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FINAL DESIGN: VOTING
The function allows users to “Call Vote” on various itineraries to get the group’s general opinion on it - so that decisions can be made based on the results. Notifications will be sent to everyone after calling for a vote.
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The group can see the voting results, as well as people that had not cast their vote. Users can also prompt the others to vote if they have not done so.​
CLICKABLE PROTOTYPE
NEXT STEPS: FUTURE FEATURES
Itinerary Search & Bookings
Users will be able to search and receive itinerary recommendations. They are also able to make bookings (accommodations, tours, tickets), which will be the app’s main source of income.
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Chat/Comment Function
This will further streamline the collaborative aspect of itinerary planning in groups. Users can communicate directly in the app and make quick changes to the itinerary after discussion.